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Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in advanced talks to offload part of his shareholding in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5bn in an adjustment to ownership structure last September.

Wolff, who holds one-third of Mercedes F1, would sell a shareholding in the region of 5%.

The 53-year-old will remain as team boss and chief executive officer should the deal proceed.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes and industrial group Ineos, who both hold one-third of the company.

An official representative stated: "We are providing no official statement on this. The management structure of the team stays unchanged, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Valuation Increase

The deal would represent a substantial rise in worth of the Mercedes team after Ineos Group acquired its stake for £208m in 2022.

The rise reflects the expansion in market values of F1 teams recently due to the increasing appeal of the sport around the world.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458m) at the box office.

It is the actor's top-grossing movie and the highest-earning sports film ever released.

Present Performance

Mercedes are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix remaining this season.

Their lead driver George Russell has won two of the 21 races this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

KJ
Written by

Kimberly Johnson

A seasoned business consultant with over 15 years of experience in UK enterprise development and strategic planning.

Scotia Enterprise

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